Radio Boosts Sales, Says Nielsen Study

Is radio still effective in this digital age? To answer this question, Nielsen Media Philippines rolled out a 3-month radio campaign in November 2016 for selected brands (powdered milk, laundry detergent, and instant noodles in a test location (West Visayas) and then compared sales versus a benchmark control area (Central-East Visayas) where the campaign did not run. Using Nielsen’s retail sales data, the study then…


Atom Henares 4A’s

Atom Henares, KBP Director and President of Progressive Broadcasting, spoke on How Radio Stays Relevant in the Changing Media Landscape during the meeting of the 4A’s last July 12. In photo are Norman Agatep, Managing Director of Grupo Agatep; Pinky Webb, CNN Philippines News Anchor; Atom Henares; Portia Catuira, Managing Director of TBWA; and Miguel Mercado, Managing Director of Ogilvy & Mather Philippines.


25th KBP Golden Dove Awards Winners

The KBP honored outstanding performances in broadcasting for the year 2016 during the 25th Golden Dove Awards held May 16, 2017 at the Star Theater at the CCP Complex in Pasay City. Among the winners: ABS-CBN Channel 2 as Best Metro Manila TV Station, ABS-CBN Cagayan de Oro as Best Provincial TV Station, DZIQ-AM of Trans-Radio Broadcasting Corporation as best Metro Manila AM Station, DYEZ-AM…

KBP Requires Members to Submit Blocktimers’ Undertaking to Observe Code of Conduct

The KBP is requiring all members that are airing blocktime programs to furnish the KBP a copy of the undertaking signed by their blocktimers indicating that they will abide by the KBP Broadcast Code. Blocktimers refer to persons contracting for airtime and personalities who regularly go on the air in such programs. The requirement was promulgated through a Board resolution approved last March 8, 2017and…

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