News & Issues

The National Telecommunications Commission (NTC) has issued a memorandum circular amending 18-year old rules which require radio and television stations to tape and preserve for 15 days certain types of programs. The old rules on mandatory taping have been a controversial issue between the NTC and the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) since [...]

A proposal in Congress to require broadcast stations to devote a minimum of two hours of their airtime to “positive news” has been scrapped in favor of a bill that would grant tax incentives to both broadcast and print media that allocate more than 10 percent of their airtime or print space to public service [...]

Although radio is considered a traditional medium, and sometimes passed over by advertisers in favor of television, it remains to be a potent vehicle for delivering the advertiser’s message. This theme was re-affirmed by media and advertising industry experts in the seminar organized by the KBP last May 26, 2008 at the AIM Conference Center [...]

The Kapisanan ng mga Brodkaster ng Pilipinas (KBP) has joined hands with The Asia Foundation to undertake a radio campaign against the trafficking of persons in the Philippines. The campaign involves the airing of public service announcements (PSA’s) in 34 KBP-member radio stations in the following areas: Metro Manila and the provinces of Cebu, Samar, [...]

The National Telecommunications Commission (NTC) is set to issue a memorandum circular defining the procedure for requesting recording of programs of broadcasting and CATV stations. The circular will amend NTC Memorandum Circular No. 11-09-2004 which requires broadcast stations to preserve a recording of their news and public affairs programs for 10 days and make them [...]

The KBP opposed a proposal in Congress that would require broadcast and print media to allocate airtime and print space for propaganda slogans and ads to boost public morale and present a positive image of the country to foreign investors. The proposal is contained in House Bill No. 1556, authored by Rep. Alfonso V. Umali, [...]

The KBP will be strictly implementing the 18-minute commercial load per hour among its member stations.
KBP’s decision to strictly implement the 18-minute rule is seen to benefit the public by allowing viewers to better enjoy TV programs with less commercial clutter. It will also contribute to more effective advertisements. A study commissioned by the advertising [...]

The screening of advertising materials by a new industry body, the Advertising Standards Council (ASC), starts this April. The ASC was organized by the three major associations of the broadcast media, advertisers, and advertising agencies: the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) (Association of Broadcasters of the Philippines), the Philippine Association of National Advertisers [...]