Radio Boosts Sales, Says Nielsen Study

Is radio still effective in this digital age? To answer this question, Nielsen Media Philippines rolled out a 3-month radio campaign in November 2016 for selected brands (powdered milk, laundry detergent, and instant noodles in a test location (West Visayas) and then compared sales versus a … Continue reading

Atom Henares 4A’s

Atom Henares, KBP Director and President of Progressive Broadcasting, spoke on How Radio Stays Relevant in the Changing Media Landscape during the meeting of the 4A's last July 12. In photo are Norman Agatep, Managing Director of Grupo Agatep; Pinky Webb, CNN Philippines News Anchor; Atom … Continue reading