In 2007, the KBP completed the revision of the Broadcast Code, the set of standards of performance and ethical conduct governing the broadcast of radio and television stations that its members are required to observe. This 2007 revision focused on the first part of the Code, which relates to programs and on-air conduct of broadcasters. This part of the Code all areas of radio and television programming, from news and public affairs to covering crime and reporting news related to children, from contests and game shows to on-air language, and many more. The KBP is now reviewing the provisions on advertising under its Code to ensure that they meet today’s requirements.
Standards Authority (SA)
KBP member stations are bound by the Code and violations are subject to sanctions. Hearings on complaints are handled by the KBP Standards Authority, the core of KBP’s system of self-regulation. This is a body of peers that is responsible for enforcing the Broadcast Code including the imposition of penalties, such as fines, for violations of the Code. It receives complaints from the public. The KBP-SA is composed of 13 directors, each of whom, with the exception of the Chair, is assigned to one of four divisions.
Broadcast Advocacy and Liaison for the Industry
The KBP represents the interests of its members on issues affecting the broadcast industry. It liaisons with Congress and government regulatory agencies ensure that the concerns of its members are heard. KBP has opposed proposed legislation that would mandate what radio and television stations should broadcast. Through the efforts of the KBP, broadcast stations are no longer required to give up tapes of their broadcasts, except through a court order.
The KBP implements an accreditation program for announcers as a means of raising the standards of professionalism in the industry. Unaccredited announcers may not go on the air in KBP member stations. To be accredited, an announcer must pass an exam and must be endorsed by a KBP station. Accreditation entitles an announcer to accident insurance and death benefits. An announcer’s accreditation can be suspended or revoked for violation of the Broadcast Code.
Golden Dove Awards
The KBP Golden Dove Awards is an annual event where broadcast practitioners, stations and programs are given recognition for their excellent contribution to the broadcast industry. People from allied industries, advertisers, and the academe are invited as judges.
The KBP was responsible for initiating in the 1980’s the formulation of the Technical Standards and Operating Requirements for Broadcast Stations, now being used by the National Telecommunications Commission (NTC). The KBP continues to work actively with the NTC in formulating technical standards, policies, and rules on the use of broadcast frequencies. It has recently prepared its recommendations to the NTC for the adoption of standards for digital television broadcasting.
The KBP conducts and organizes training programs for its members. These include seminars on journalism, ethics of broadcasting, programming and sales and marketing. In June this year the KBP will be holding a seminar on Media and Agenda Setting to improve awareness of the media’s role in articulating major social, political, and economic issues that affect the direction of the country.
Freedom Fund for Filipino Journalists (FFFJ)
The KBP is a co-founder of the FFFJ, which was organized to address attacks against journalists and members of news organizations around the country. FFFJ members include the Philippine Press Institute, the Center for Media Freedom and Responsibility, the Philippines Center for Investigative Journalism, and the Center for Community Development and Journalism. The FFFJ provides legal and emergency assistance to families of victims of slain journalists. The FFFJ played a key role in the arrest of the suspects and their successful prosecution in the Edgar Damalerio and Marlene Esperat cases.
Sales Directors’ Meetings
Under the aegis of KBP, sales and marketing directors from several radio networks meet regularly to discuss ways of improving sales and marketing practices in the broadcast industry. This forum helps develop a spirit of cooperation and promote friendly competition in the broadcast media.
Top Level Management Conference (TLMC)
The TLMC is an annual conference where owners and top executives of member networks and stations meet to discuss important issues affecting the broadcast industry. The TLMC not only serves as a venue for updating information about the broadcast industry but also for resolving problems in the industry and defining directions to promote the broadcast media as a relevant institution in today’s environment.
Local Leadership Conference
The KBP Chapter Leaders Conference, recently renames the Cerge Remonde KBP Leadership Conference, is an annual conference of all Chapter Chairpersons and Regional Coordinators of KBP local Chapters. In the conference, Chapter Leaders meet to discuss concerns affecting their respective chapters.
KBP members contribute airtime for public service announcements (PSA’s) for social advocacy, such as health, voters’ education, children’s welfare, and others. The KBP acts both as a clearinghouse for requests from advocacies for PSA airtime, initiates public service campaigns, partners with other organizations to implement such campaigns.
Screening of Advertisements
The government’s Movie and Television Review and Classification Board (MTRCB) has deputized the KBP to screen advertisements broadcast on television in recognition of the principle of self regulation. The KBP has spearheaded the organization of the Advertising Standards Council (ASC) with representatives from national advertisers (PANA) and advertising agencies (4A’s) to screen advertisements for broadcast and other media for compliance with industry standards.
Ad Agency Accreditation
Advertising agencies accredited by the KBP are entitled to credit privileges on member stations. KBP assesses creditworthiness of these agencies and could disallow credit to advertisers and agencies that have long overdue accounts with member stations.
Members who are owed money for advertising aired on their stations resort to KBP’s collection service when payment to the stations is long overdue. Members may not accept advertising from clients who have been tagged by the KBP for non-payment of accounts.