Programs & Projects

Broadcast Code

The KBP just this year completed the revision of the Broadcast Code, the set of standards of performance and ethical conduct governing the broadcast of radio and television stations that are members of the KBP (Click to view Broadcast Code). The Code covers all areas of radio and television programming, from news and public affairs to covering crime and children, from contests and game shows to on-air language, and many more. KBP member stations are bound by the Code and violations are subject to sanctions. Complaints of violations to the Broadcast Code may be filed here (link to Complaints). Hearings on complaints are handled by the KBP Standards Authority.

Standards Authority

The KBP Standards Authority (KBP –SA) is the linchpin of the KBP’s system of self-regulation. This body of peers is responsible for enforcing the Broadcast Code and conducts hearings on complaints of its violations. The KBP-SA is composed of 13 directors, each of whom, with the exception of the Chair, is assigned to one of four divisions.

Freedom Fund for Filipino Journalists - The FFFJ was organized to address the numerous attacks against journalist and news organizations around the country. It is made up of media NGOs and concerned individuals. The FFFJ played a key role in the arrest of the suspects and their successful prosecution in the Edgar Damalerio and Marlene Esperat cases.

Broadcast Advocacy and Government Liaison – The KBP speaks as the voice of the broadcast industry in the Philippines on various issues affecting broadcasters’ interests. It is responsible for initiating the lifting of the ban on political advertisements. During the 2007 elections, the KBP successfully opposed the attempt of the COMELEC to restrict political advertisements to only 180 minutes for radio and 120 minutes for TV per candidate for the entire campaign period for the whole country, which would have both deprived the public of adequate information on the candidate and deprived broadcast stations of a legitimate source of revenue.

The KBP also opposed attempts to require broadcast stations to give up recordings of its news and public affairs programs without a court order. If allowed, this could have resulted into harassment of stations and inhibited them from performing their watchdog role.

The KBP represents the interests of its members in Congress and in various government agencies.

Broadcast Journalism Training

The Broadcast Journalism Training Program is implemented through a series of intensive seminars to improve the journalism skills and ethical standards of broadcasters. Initiated as a series of seminars organized by the Philippine Center for Investigative Journalism (PCIJ), and developed as a regular training program of the KBP, the Broadcast Journalism Training Program aims to develop a more professional corps of Filipino broadcast journalists.

Public Service Advocacy

KBP members contribute airtime for public service announcements (PSA’s) for social advocacy, such as health, voters’ education, children’s welfare, and others. The KBP acts both as a clearinghouse for requests from advocacies for PSA airtime, initiates public service campaigns, partners with other organizations to implement such campaigns.

Screening of Advertisements

The government’s Movie and Television Review and Classification Board (MTRCB) has deputized the KBP to screen advertisements broadcast on television, The KBP has recently agreed to set up the Advertising Standards Council (ASC) with representatives from national advertisers (PANA) and advertising agencies (4A’s) to screen advertisements for broadcast.

Technical Standards

The KBP instigated the formulation of the Technical Standards and Operating Requirements for Broadcast Stations, now being used by the National Telecommunications Commission (NTC). Broadcast engineers from KBP member stations wrote the Technical Standards with the concurrence and final approval of the NTC. The KBP continues to work actively with the NTC in formulating technical standards, policies, and rules on the use of broadcast frequencies.

Collection Service

Members who are owed money for advertising aired on their stations resort to KBP’s collection service when payment to the stations is long overdue. Members may not accept advertising from clients who have been tagged by the KBP for non-payment of accounts.

Radio Research Council

The KBP, together with the Philippine Association of National Advertisers (PANA) and the Association of Accredited Advertising Agencies (4A’s), established the Radio Research Council (RRC) to plan and initiate radio audience surveys. The RRC used to commission research firms to undertake these surveys with funds raised by the KBP. Starting 2007, however, the RRC will be functioning as a clearinghouse and standards body for radio audience surveys.

Announcers’ Accreditation

The KBP implements an accreditation program for announcers as a means of raising the standards of professionalism in the industry. Unaccredited announcers may not go on the air in KBP member stations. To be accredited, an announcer must pass an exam and must be endorsed by a KBP station. Accreditation entitles an announcer to accident insurance and death benefits. An announcer’s accreditation can be suspended or revoked for violation of the Broadcast Code.

Sales Directors’ Meetings

Under the aegis of KBP, sales and marketing directors from several radio networks meet to discuss how to promote better use of radio as an advertising medium.

Ad Agency Accreditation

Advertising agencies accredited by the KBP are entitled to credit privileges on member stations. KBP assesses creditworthiness of these agencies and could disallow credit to advertisers and agencies that have long overdue accounts with member stations.

Golden Dove Awards. The KBP Golden Dove Awards is an annual event where broadcast practitioners, stations and programs are given recognition for their excellent contribution to the broadcast industry. People from allied industries, advertisers and the academe are invited as judges.

Radio Ad Awards. Established in 2006, the Radio Ad awards was conceptualized to give recognition to outstanding advertisements produced for radio. The Radio Ad Awards aims to encourage and inspire advertising agencies to produce quality commercials for radio.

Local Leadership Conference. The KBP Chapter Leaders Conference is an annual conference of all Chapter Chairpersons and Regional Coordinators of KBP local Chapters. In the conference, Chapter Leaders meet to discuss concerns affecting their respective chapters.

Top Level Management Conference. The TLMC is an annual conference where owners and top executives of KBP member stations meet to discuss important issues affecting the broadcast industry. Aside from the plenary sessions, several break-out seminars are offered to our members’ technical, marketing and sales personnel. World-class resource persons from the Philippines and the United States are invited to help sharpen the participants skills in their respective fields.