2007 Radio Ad Award Winners
Radio Ad Awards
The KBP encourages the production of radio advertisements that both satisfy the advertiser’s objective and enhances the listener’s enjoyment of radio. One of the ways the KBP tries to do this is to recognize excellence in the art and craft of radio advertising through the annual Radio Ad Awards. Here are the winners for 2007.
BEST RADIO AD OF THE YEAR
Mr. Clean “Laba Notes 2”
Client: Procter & Gamble
Agency: Leo Burnett Manila
Concept by: Richard Irvine and Lilit Reyes
Copywriters: Lilit Reyes and Alvin Tecson
Best Radio Ad – Corporate/Institutional
Miss Universe
Client: Amnesty International
Agency: Publicis Manila
Concept by: Jou Jou Into
Copywriters: Jou Jou Into and Angela Mendoza
Best Radio Ad – Consumer Products – Food & Beverages
McDonalds “Hippodrome”
Client: Golden Arches Dev’t Corp.
Agency: DDB Phils.
Concept by: Teeny Gonzales and Jay San Luis
Copywriter: Jay San Luis
Best Radio Ad – Consumer Products – Home Products
Mr. Clean “Laba Notes 2”
Client: Procter & Gamble
Agency: Leo Burnett Manila
Concept by Richard Irvine and Lilit Reyes
Copywriters: Lilit Reyes and Alvin Tecson
Best Radio Ad – Consumer Products – Fashion/Personal Care
Close Up “Lunch”
Client: Unilever Phils.
Agency: Lowe Inc.
Concept by: Joey Campillo and Chan Dela Calzada
Copywriter: Chan dela Clazada
Best Radio Ad – Services
FEDEX “Zhang From China”
Client: FEDEX
Agency: BBDO Guerrero Ortega
Concept and Copy: David Guerrero and Simon Welsh