"Patas na Patalastas" Aims for Progressive Advertising
September 19th, 2024

KBP officers and representatives participate in "Patas na Patalastas:" National Summit on Fair and Progressive Advertising Self-Regulation in Makati last September 4 and 5, 2024.

This event, spearheaded by the Ad Standards Council (ASC), aims to uphold stronger advertising mindset and truthful advertising.

The ASC was established in 2008 by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), the Philippine Association of National Advertisers (PANA), and the Association of Accredited Advertising Agencies - Philippines (4As). The ASC promotes self-regulation of advertising content with the overarching goal of consumer protection.

About the author

Zhander Cayabyab
KBP

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