Is radio still effective in this digital age? To answer this question, Nielsen Media Philippines rolled out a 3-month radio campaign in November 2016 for selected brands (powdered milk, laundry detergent, and instant noodles in a test location (West Visayas) and then compared sales versus a benchmark control area (Central-East Visayas) where the campaign did not run. Using Nielsen’s retail sales data, the study then…
Atom Henares 4A’s
Atom Henares, KBP Director and President of Progressive Broadcasting, spoke on How Radio Stays Relevant in the Changing Media Landscape during the meeting of the 4A’s last July 12. In photo are Norman Agatep, Managing Director of Grupo Agatep; Pinky Webb, CNN Philippines News Anchor; Atom Henares; Portia Catuira, Managing Director of TBWA; and Miguel Mercado, Managing Director of Ogilvy & Mather Philippines.
25th KBP Golden Dove Awards Winners
The KBP honored outstanding performances in broadcasting for the year 2016 during the 25th Golden Dove Awards held May 16, 2017 at the Star Theater at the CCP Complex in Pasay City. Among the winners: ABS-CBN Channel 2 as Best Metro Manila TV Station, ABS-CBN Cagayan de Oro as Best Provincial TV Station, DZIQ-AM of Trans-Radio Broadcasting Corporation as best Metro Manila AM Station, DYEZ-AM…
KBP Officers and Board of Directors Oath Taking
The Officers and Board of Directors of the KBP took their oaths of office last May 4, 2017 before Commissioner Gamaliel C. Cordoba of the National Telecommunications Commission (NTC) in ceremonies held at the Dusit Thani Hotel. From left: Comm. Cordoba, Engr. Erwin V. Galang, Concepcion D. Alcedo, Alfredo L. Henares, Fr. Manuel B. Bongayan, SVD, Joselito G. Yabut, Herman Z. Basbaño, Ruperto S. Nicdao,…