KBP Chairman Ruperto S. Nicdao, Jr. cited three challenges facing the Philippine broadcast media today and these are: “covering an unconventional president”, “competing in an increasingly fragmented attention economy”, and “combating the spread of false information”. Nicdao cited these challenges while speaking in the opening of the annual meeting and 43rd Top Level Management Conference (TLMC) of the KBP, the country’s national association of broadcasters,…
The KBP will be holding its 43rd Top Level Management Conference (TLMC) on November 15-17 at the Royce Hotel & Casino in Clark, Pampanga. The members of the primary association of broadcasters in the country will be meeting to elect its officers for 2018 and to discuss the latest issues and trends affecting the broadcast industry. The theme of this year’s conference is Relevance and…
Is radio still effective in this digital age? To answer this question, Nielsen Media Philippines rolled out a 3-month radio campaign in November 2016 for selected brands (powdered milk, laundry detergent, and instant noodles in a test location (West Visayas) and then compared sales versus a benchmark control area (Central-East Visayas) where the campaign did not run. Using Nielsen’s retail sales data, the study then…
Atom Henares, KBP Director and President of Progressive Broadcasting, spoke on How Radio Stays Relevant in the Changing Media Landscape during the meeting of the 4A’s last July 12. In photo are Norman Agatep, Managing Director of Grupo Agatep; Pinky Webb, CNN Philippines News Anchor; Atom Henares; Portia Catuira, Managing Director of TBWA; and Miguel Mercado, Managing Director of Ogilvy & Mather Philippines.