The National Council for Children’s Television (NCCT) issued last April 12, 2019 the standards for child-friendly television programs for Philippine television networks. The standards will be used for determining compliance by the networks with the requirement to devote at least fifteen percent of their daily airtime for the broadcast of child-friendly programs as provided under Republic Act No. 8370, passed in 1997.
The standards differentiate between children’s television programs, which are specifically produced for viewing by children, and child-friendly television programs, which are intended for adult audiences but causes no harm to children when viewed by them. However, children’s programs will also be counted as child-friendly programs in determining the amount of airtime devoted to child-friendly programs. Both children’s programs and child-friendly programs must be aired during hours designated by NCCT as child-viewing hours: between 8:00 AM and 11:00 AM and between 2:00 PM and 5:00 PM.

To qualify as child-friendly, television programs must be suitable for viewing by children in their themes, values, dialogue, language and must not depict sexual acts, violence, substance abuse, gambling; must not encourage unhealthy eating habi, or contain advertisements of products that may be harmful to children. Read the NCCT’s Child-Friendly Standards.