TAGAYTAY CITY – After two-years, the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), the
national association of broadcasters in the Philippines, opened its first face-to-face Top-Level
Management Conference (TLMC) at the Taal Vista Hotel in Tagaytay City. The conference is the
association’s 48 th since it was founded in 1973.

KBP president Herman Z. Basbaño formally called the conference to order.

During the opening ceremony, KBP Executive Vice-President Noel Galvez, also the chairman of
this year’s conference organizing committee, recalled how the world was caught off-guard by
the coronavirus pandemic and how the broadcast media adapted to the sudden change.

KBP Board chairman Ruperto S. Nicdao, Jr. welcomed with great joy all participants from KBP
member stations from different parts of the country.

“We’re back! Yes, we’re back!” said Nicdao, which was enthusiastically applauded by the elated

Nicdao gave a preview of the conference: “We will have informative and insightful sessions
tackling the most relevant issues facing the broadcast industry today, specifically the global
pivot to digital platforms and the deluge of information gushing from the digital revolution.”

Nicdao said that though there were early efforts in the digital pivot of many industries,
including broadcasting, the pandemic has expedited the integration of digital platforms in
broadcast operations. “Without a doubt, the pandemic accelerated the pivot towards digital
platforms. Virtually all industries have gone, and this is pun intended—virtual,” Nicdao said.

During the TLMC, the KBP also gave tribute to broadcasters, staff, and executives who had
passed away. The TLMC also featured an exhibit of broadcast technologies from the United
States and other parts of the world.