Harnessing the Power of Radio

Although radio is considered a traditional medium, and sometimes passed over by advertisers in favor of television, it remains to be a potent vehicle for delivering the advertiser’s message. This theme was re-affirmed by media and advertising industry experts in the seminar organized by the KBP last May 26, 2008 at the AIM Conference Center in Makati City.

The seminar, titled Harnessing the Power of Radio to Achieve Your Advertising Goals, was attended by 113 participants, mostly coming from advertisers and advertising agencies, and some from radio stations. The seminar is part of Radio Day, a three-in-one event organized by the KBP which also featured a seminar on producing creative radio commercials conducted by the Creative Guild, and the awarding of winners of the KBP Radio Ad Awards…read more

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News & Issues

House Bill Offers Incentives for Public Service Programs

A proposal in Congress to require broadcast stations to devote a minimum of two hours of their airtime to “positive news” has been scrapped in favor of a bill that would grant tax incentives to both broadcast and print media that allocate more than 10 percent of their airtime or print space to public service programs or advertisements. The incentives would also cover advertisers who sponsor of public service messages (PSA’s) on broadcast, print or outdoor. … read more

KBP Supports Campaign Against Trafficking of Persons

The Kapisanan ng mga Brodkaster ng Pilipinas (KBP) has joined hands with The Asia Foundation to undertake a radio campaign against the trafficking of persons in the Philippines. The campaign involves the airing of public service announcements (PSA’s) in 34 KBP-member radio stations in the following areas: Metro Manila and the provinces of Cebu, Samar, Eastern and Northern Samar, Leyte, and Southern Leyte. However, the PSA’s will also be heard nationwide since some of the participating stations in Metro Manila are being broadcasts on their national network. … read more

NTC Amends Rules on Mandatory Taping of Programs

The National Telecommunications Commission (NTC) is set to issue a memorandum circular defining the procedure for requesting recording of programs of broadcasting and CATV stations. The circular will amend NTC Memorandum Circular No. 11-09-2004 which requires broadcast stations to preserve a recording of their news and public affairs programs for 10 days and make them available to the NTC upon request or demand. … read more

Radio Ad Awards

The KBP encourages the production of radio advertisements that both satisfy the advertiser’s objective and enhances the listener’s enjoyment of radio. One of the ways the KBP tries to do this is to recognize excellence in the art and craft of radio advertising through the annual Radio Ad Awards. Here are the winners for 2007.